In the last few years, the production and trade of organic wines has increased a lot thanks to the expectations of consumers for environmentally friendly agricultural products, the expectations of producers to protect their health, the grants for the conversion, the market attractiveness etc.
However, this rapid growth raises several questions for the professionals of the sector: can a balanced market be built and last? Are organic wines emerging from their niche and will they experience the same sales difficulties as the wine in the conventional sector? Could several elements of context affect the sector in the future? global warming? economic crisis? export competition? health lobby?…
To shed light on the possible future of the organic wine sector, a foresight approach has been conducted at national level. Well-differentiated scenarios of the future were identified followed by a reflexion on the attitudes to have in the event of these scenarios and the strategy of the professionals in the coming years to favour certain scenarios or on the contrary to avoid other scenarios.
This work was conducted by France Vin Bio with the support of FranceAgriMer and the “Institut des Hautes Etudes de la Vigne et du Vin de Montpellier Sup Agro”, and with the consultation of experts. Professional representatives of the wine regions members of France Vin Bio also took part: Nouvelle-Aquitaine, Occitanie, Centre-Val-de-Loire, Grand-Est, and Bourgogne-Franche-Comté.
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This study was funded by FranceAgriMer, France Vin Bio (with a financial commitment from the member associations: Occitanie, Nouvelle-Aquitaine, Centre-Val-de-loire, Grand-Est, Bourgogne-Franche-Comté), by the Occitanie Region, and by DRAAF Occitanie. This national outlook has been developed in the Occitanie Region.